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Logo Design for Small Business 2

Logo Design for Small Business 2

Editor rating: 8 out of 9

There have been plenty of books written on logo design, but few are devoted exclusively to designing logos for small businesses—the largest sector of the business economy.

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Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards

Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards

Editor rating: 8 out of 9

Designers help companies choose how they want to be represented in their business collateral-do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence?

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Trademarks of the '60s & '70s

Trademarks of the '60s & '70s

Editor rating: 8 out of 9

The latest addition to the Trademarks series catches the wave of today's craze for the look of the sixties and seventies. Bursting with vibrant color and imagination, advertising art made a dramatic leap in maturity as it soared into the free love and "me" decades.

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Letterhead & Logo Design 4

Letterhead & Logo Design 4

Editor rating: 8 out of 9

This fourth collection of the world's best letterhead and logo design showcases the most elemental--and popular--areas of graphic design today. Each featured letterhead and logo design was selected for its creativity and effectiveness.

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Logos Redesigned: How 200 Companies Successfully Changed Their Image

Logos Redesigned: How 200 Companies Successfully Changed Their Image

Editor rating: 8 out of 9

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.

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No Logo? Launching a Business Without a Logo Can Sabotage You

Erin Ferree
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally ?until [they] got a few clients? or ?until [they] get started.? Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed. {Read Full Article}

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